Vodafone drops call, txt rates

Vodafone Fiji has dropped Prepay call rates by about 44 per cent for three months as competition heats up in the mobile market.Peak rates for Vodafone “on-net” calls have been decreased from 27 cents a unit to 15 cents a unit or 30 cents a minute compared to 54 cents previously. Off peak rates have been cut from18 cents a unit to 12 cents a unit or 24 cents a minute. Text message charges have been reduced by 50 per cent to 10 cents per txt compared to 20 cents previously.

The rate reduction is on top of the double up promotion currently on for Vodafone prepay customers. The drop in rates seems like a strategy to ensure Digicel continues to struggle to gain market share.

This is the most competitive rates offered by any mobile company and clearly sets the benchmark for the other mobile operators, Vodafone said in a statement this afternoon.

““We have heard many claims and counter claims on who offers the best mobile rates in Fiji. We strongly believe that actions speak louder then words,” said Aslam Khan, Vodafone Fiji managing director. 
 
““So far we have been watching how the market would evolve under competition. Time is now opportune for us to announce another unbeatable offer to our loyal customers.

“”We already offer the best in mobile phone technology with the launch of our third generation (3.5G) network. We are the only mobile network operator to offer video calling and wireless mobile broadband.

“Our post pay rates remain the most competitive in the market while the uptake of our $0 rental plan has surpassed all expectations.”

Vodafone Fiji has 650,000 customers.